AKA North is working with Soccer Aid For Unicef again this year to promote their 2018 event. The now annual event is held at Old Trafford on 10th June and features some famous names including Robbie Williams, Olly Murs, Sir Mo Farah, Yaya Toure and Usain Bolt.
As part of the media campaign, AKA have worked in partnership with Ocean Outdoor to deliver an always on, digital outdoor campaign across all their inventory in Manchester and Liverpool, including digital 6 and 48 sheets, and huge full motion impact sites in the city. As part of the partnership, AKA have negotiated added value three times the spend commitment for Soccer Aid.
Keep an eye out for even more names yet to be announced!