We were appointed to create the key artwork for HOME’s first ever family Christmas production. Our brief was to create a magical and bold identity for the show and develop the media strategy to take the show to market and drive ticket sales and attendance.
One of the key challenges with our creative approach was to reflecte HOME as an independent, thought-provoking and contemporary brand, so we had to strike a balance between craft and commercial appeal.
The final design used layered image library photography to create a cinematic world, while a 3D render of the title positioned the show as high-end and enabled the asset to be animated for digital elements of the marketing campaign. Our tagline – ‘What if every story you read became real?’ – created an engaging tease for the show, positioning it as a production about the joy of reading.