THE ROYAL MINT EXPERIENCE LAUNCH CAMPAIGN
In April 2016 we were appointed by The Royal Mint to create a campaign strategy to launch their new The Royal Mint Experience attraction to a wide audience, using mainstream media to position the experience as the new place for families looking for a fun day out in Wales.
Our target was to attract 10,000 paid visits and create awareness across South Wales. The media campaign aimed to reach consumers across a number of touchpoints, from impactful TV and out-of-home formats to high-frequency radio, digital and local press advertising. In total the activity achieved 33 million impacts achieving high visibility. Over 120,000 visitors, families and groups booked between May and July.