Great Exhibition of the North
AKA are working with the Newcastle Gateshead Initiative to deliver the media campaign for the Great Exhibition of the North – set to be one of the largest cultural events of 2018. With the programme announced in February, our six month campaign kicked off in style with a high impact out of home sites in Newcastle, London and key northern cities. The campaign appeared across all national quality newsbrands in print and online with premium ad space and digital takeovers. AKA North has also secured a Trinity Mirror partnership across local northern titles for the duration of the campaign.