Museum of Science and Industry
WONDER MATERIALS: GRAPHENE AND BEYOND
AKA North were tasked by MSI to make the Graphene: Wonder Materials exhibition a must-see event in Manchester for families and science fanatics alike. The campaign combined various media formats to produce a well-rounded and multi-faceted plan. We extended engagement through innovation - in collaboration with Corporation Pop, we developed a Facebook game app and worked with BBC Focus to exclusively live stream a talk at the museum with physicist Andre Geim. These elements made the campaign really stand out, appealing to families and science fanatics and playing on the complexity and depth of Graphene itself.