Tate and Dr Martens
AKA secured a partnership between Tate and Dr Martens to create a series of Tate branded products, celebrating the rebellious artist William Blake and bringing the Tate brand to a worldwide market. The new range includes boots, shoes, and bags which are now on sale at over 3,000 stores and concessions across the world.
The partnership is being marketed with window displays in 55 Dr Marten flagship stores and with point of sale signage across the globe. The retailer further promoted this with a homepage takeover, email campaign and strong social media push to over 3 million. You can read more on the Dr Martens blog here.