The Emmerdale Studio Experience
AKA North were commissioned by Continuum Attractions to develop the creative and media campaign to launch their new attraction The Emmerdale Studio Experience based in Leeds. Working with this iconic household brand, our approach was to develop a concept that featured the brand at the heart of the creative to engage with the audience. The creative was further developed to work across bus, outdoor, press and digital formats. The media campaign strategy was to reach consumers across a number of key touchpoints from impactful out-of-home formats to digital and local press advertising.