Since being appointed by TfGM in July this year, we have planned and facilitated over 30 individual campaigns as well as providing ongoing consultancy for initiatives planned for 2019.
TfGM are focused on creating effective reach of Greater Manchester residents, commuters coming into the city plus the leisure audience travelling to events and the vast array of theatres, museums, galleries and leisure venues. Our focus is to create media campaigns that achieve optimum reach for each campaign with the available investment, plus ensure efficient engagement/click rates through to relevant areas of their website. This has included sign-posting Metrolink stops using mapping technology on mobile campaigns.
Whilst securing media activity for specific areas of their business we have also created campaigns focused on awareness raising for TfGM’s sustainability strategy including the active Clean Air and Car Sharing initiatives, plus an Education programme to raise awareness of the organisation.
A link to the Education campaign developed with Silence Media is here.
AKA provide media planning and buying services across all media; including social media campaign management and reporting plus experiential and event planning. We facilitate all artwork, including digital ad-serving, and liaise with partner agencies working with TfGM to help deliver effective and impactful campaigns.